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The Art of the Invitation: Strategies for Making Your School Irresistible

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W104AB

Interactive Session
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Session description

Schools must cultivate an irresistible invitation. We'll move beyond generic marketing and explore how to build authentic connections that make your school the preferred choice in your community. It’s not just about attracting people; it’s about making them feel like they belong from the very start.

Outline

Welcoming Ritual:
5 - Who is in the room? What was the first impression of the school you currently work at?
5 - invitation and outcomes
10 minutes: attendees audt 4 primary touchpoints of their school's “invitation culture”
10- How might we create a powerful first impression? Design solutions to improve an invitation touchpoint
5 - Leveraging staff: empower people in various roles to support the proposed solution.
5 - In your role, what shifts can you make that make people truly feel invited?

Key takeaway: Every interaction is an invitation.

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Outcomes

After this session, participants will be able to
Review their school's current "invitation culture" by examining all touchpoints—from the first phone call to the school website.
Create a powerful first impression by focusing on key moments that shape perceptions.
Craft a compelling narrative that highlights your school’s unique strengths and values, moving from telling people what you do to showing them who you are.
Empower every staff member to become a key player in the school's invitation strategy.

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Supporting research

https://www.amazon.com/Make-Your-School-Irresistible-Attracting/dp/1416633529#:~:text=Make%20Your%20School%20Irresistible%20is%20a%20must%2Dhave%20for%20school,action%20steps%20for%20real%20impact.
https://ies.ed.gov/rel-northwest/2025/01/infographic-16
https://betterlesson.com/blog/innovative-recruitment-strategies/

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Presenters

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Teacher
Hamilton County Schools
ISTE & ASCD Book Author
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Instructional Coach
Hamilton County Schools
ISTE Certified Educator
ISTE & ASCD Book Author

Session specifications

Topic:

Educator Recruitment and Retention

Grade level:

PK-12

Audience:

District-Level Leadership, School Level Leadership, Technology Coach/Trainer

Attendee devices:

Devices useful

Attendee device specification:

Laptop: Chromebook, Mac, PC
Tablet: Android, iOS, Windows