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Blame the Messenger: Avoiding Common Communication Mistakes Leaders Make

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Innovator Talk
ASCD Annual Content
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Session description

How often has a great idea been undermined by a mediocre or weak presentation? Ineffective oral communication can be costly. This presentation introduces a framework for building and performing talks for all of the audiences leaders address. Learn strategies for creating compelling messages, and tips for delivering engaging, powerful talks.

Outline

The presentation introduces concepts with PowerPoint. Think/pair/share is used early and discussion time is provided in three places; video examples engage attendees and clarify ideas; audience members participate in modeling delivery strategies.
*Introduction (7 minutes) PowerPoint explaining the goals of the presentation, the importance of speaking in diverse situations *Small group discussion (5 minutes) What do you think are the skills needed to be a great oral communicator? *Introducing the 2 distinct parts of all communication (11 minutes) PowerPoint explaining the 5 components of creating a compelling message and the 6 components of effective delivery *Video (3 minutes) Demonstrating the problem of ineffective communication *Specific focus on three of the five ways to build better messages (10 minutes) PowerPoint and modeling. The importance of understanding the audience and how to adjust for diverse audiences; creating better content and connecting with listener/s; vastly improving visual aids with specific examples of what to avoid and what to do. *Specific focus on three of the six keys to better speaking (10 minutes) PowerPoint introducing the concepts and audience participation in demonstrations. *Applying the framework in the digital world (5 minutes) Audio and video examples showing how to create for Zoom, et. al. and how to adjust delivery for same. *Audience comments/questions (8 minutes) *Wrap up (2 minutes)

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Supporting research

Oral communication is the largest part of a school leader's day. Even so, very little attention has been given to the need to develop better communication skills and the costs of failing to do so. Before You Say a Word: A School Leader's Guide to Clear and Compelling Communication (ASCD, 2024) addresses the issue. Principal Leadership, the magazine of the NASSP, notes the problem in the October 2024 issue: https://www.nassp.org/publication/principal-leadership/.

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Presenters

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Consultant
Erik Palmer Consulting

Session specifications

Topic:

Leadership

TLP:

No

Grade level:

PK-12

Audience:

District Level Leadership, School Level Leadership

Attendee devices:

Devices not needed

Subject area:

Other: Please specify